For over 10 years, the Quiksilver Group has been working in the background under the slogan Don’t Destroy What You Came To Enjoy, a program dedicated to protecting environments through a host of different initiatives from eco-design and environmental management, to awareness-raising events and partnerships with various associations. Through the Green Campaign, Quiksilver and Roxy want to take advantage of their internationally recognised brands to promote awareness about the need to preserve our water resources, reaching out to the widest possible audience and focusing particularly on young riders.
In March 2010 Quiksilver and Roxy are set to join forces to promote the message No Water Sucks, a Europe-wide campaign aimed at protecting our water resources. On both websites www.quiksilver-europe.com & www.roxy-europe.com, internet-users can do their bit by taking part in the eco-friendly online competition. From March 1st to April 30th 2010, Quiksilver and Roxy are set to launch a picture compe tition on the topic.
No Water Sucks whereby users will be invited to post their pictures illus trating ‘a lack of water.’ Winning entries must show crea tivity and imagination and the winning picture will be the one that garners the most votes from other internet-users in a one-click voting system. The winner will receive two cheques of €1000 each, one of which will be fully donated to one of the three charities the winner will have selected among the Green Cam paign’s partners. For every photo posted on the websites, Quiksilver and Roxy pledge to replant a tree.
Alongside the eco products that make up an integral part of the Quiksilver and Roxy collection, a limited series of T-shirts and bracelets bearing the No Water Sucks slogan will take pride of place in Quiksil ver Stores. For every eco-product sold during the campaign, one euro will be donated to support three water protection projects run in partnership with Save Your Logo*.
The eco products in the Quiksilver and Roxy collections are distinctive by their recycled label tags that feature green versions of both the Quiksilver and Roxy logos. The products are mainly made out of organic cotton or recycled polyester. When a product is developed by the qualified eco-design team, its impact on the environment is taken into account throughout its lifestyle. For a Roxy or Quiksilver product to be classed as an eco-design it must be simple, durable and made out of environmentally friendly materials. The product must also be shipped to stores by river or land based transport.
At the end of its life, it can be returned to a Quiksilver Store for recycling and the lifecycle starts again. A selection of eco products can be seen throughout the Quiksilver and Roxy Spring/Summer 2010 collections, these include Roxy Jam Green Watch, Quiksilver Ray Watch, Quiksilver Girls Like Barrels Boardshorts and the Roxy Spot On Boardshorts to name but a few.
*Save Your Logo is a program of endowment fund for biodiversity which involves various brands whose logos symbolise natural elements (Mountain/Wave). These brands are encouraged to preserve those elements which have contributed to their success.
As a fan of Quiksilver and Roxy clothing it’s great to see how they are getting involved in green issues. The boardshorts look great and Ethical and Green are sure that the range is going to be a success. With summer just around the corner why don’t you check out the Save Your Logo range? You’ll not only look good but feel good to!!
