I hope this is relevant to your site, I think it is. Thank you in advance for featuring it!

F1 is the very pinnacle of of efficiency…

the objective is to convert as high a % as possible of the energy in the limited size fuel tank into forward motion

it is about getting as much performance as possible from a given amount of fuel

it is about burning that fuel as completely, cleanly and efficiently as possible

it is about minimising the weight of the car using advanced materials, which in turn minimises the power needed to move it forward at a given rate, whilst maintaining safety standards

it is about minimising the efficiency of the aerodynamics so that the car does not have excessive drag.

these are all design approaches that are primarily concerned with efficiency

The primary reason for motorsport to be seen to be developing efficient technology is not to reduce it’s own emissions (which are negligible compared to those of the fans coming to watch the races)…. it is actually to effect a much more significant change in the perception of efficient technology in the minds of the millions globally who watch the sport on tv. Racing needs to make efficient cars cool by attaching the virtues of efficiency to the embodiment of a car that exudes excitement and passion. by changing the perception of efficient transportation, worldwide consumers will demand cleaner cars, and the capitalist market car makers will jump to supply them.

Hi, i am writing to express how discusted i am that the prize for your eco designer 2010 compettion is a flight to new york, and i guess i am not alone. Carbon dioxide has the same effects on the climate no matter when or where it is injected into the atmosphere. But other aircraft emissions-such as nitrogen oxides-have potent, climate-changing effects because of the elevation at which they are released. Over the short term, they more than double the effects of the CO2 alone Over time, these other pollutants disappear, but the carbon dioxide remains aloft capturing heat for decades. How in this day in age you feel you can fool people into thinking your self serving eco drive is in some way helping the planet when you are more then happy to fly the winners half way across the globe causing untold pollution i have no idea, my 8 year old daughter looked at this competition and even she said ‘it seams silly to fly a huge plain over the ocean to selebrate the winning entry. she is 8, even a child can see this is wrong. so why you cant see how offensive this prize is to people who genuinely care about the environment i dont know. needless to say my jar of kenco has gone in the bin, and i will switch brands in the future. I am sure this is the polar opersite effect you hoped for when you ran the competition and i only hope more people will see through it. i am sending the same email to TerraCycle who i hoped would have known better. Ill advised, Ill thought, damaging to the evironment, well done kenco you must be proud.
yours sincerely
mark gleadow

thanks!

stacy