
As the evenings draw in not only does it signal the end of the summer but also the beginning of X Factor’s search for the next big talent. At this point I should confess that I am a fan. Especially of the early rounds where you are introduced to some truly deluded people! However, this year as much as I am enjoying the awful singing, Cheryl Cole’s facial expressions and raw talent (of the contestants NOT Cheryl Cole…) the opening titles of the show have riled me.
In these times where green is the new black and all sorts of celebrities have jumped on the green bandwagon it would appear that this has bypassed X Factor and ITV. For those of you familiar with the opening titles you will know that you see Simon Cowell, Louis Walsh, Dannii Minogue and Cheryl Cole in helicopters. That’s right FOUR helicopters!! If anyone knows the carbon footprint of four helicopters drop us a line. If that wasn’t bad enough there are quite a few huge trucks that appear to drive the length of the country. Surely Manchester, Cardiff and Glasgow are big enough cities and have all the equipment the X Factor needs?
Another environmental gripe I have is that each celebrity arrives in a separate car. They are big cars so I’m four of them could comfortably fit inside. Fair enough you couldn’t expect them to arrive on a bus but surely they could use a Prius or something a bit more green…
What the X Factor demonstrates is that green issues aren’t mainstream enough yet. The X Factor is all about the world of the celebrity and having it all which is why they have to have big cars and helicopters. If any of Louis Walsh, Simon Cowell, Dannii Minogue and Cheryl Cole cared about the environment I think we would see evidence of this in the show. Instead we get a snap shot of their lives in which they jet set around and are chauffeured in massive cars. More needs to be done to make green issues ’sexy.’ We all need to do our bit for the environment and prime time TV programmes and the entertainment industry in general needs to pull it’s socks up.
