Swishing


Unfortunately Ethical and Green missed this great event.  You can see below that it was a great evening and raised money for Cancer Research UK at the same time.  Swishing is definately taking off and is a good way to get your hands on some very nice clothes for free which is very handy in a recession.  Next time we hear about an event we’ll be sure to pass on the info!

 

FUTERRA AND CANCER RESEARCH UK JOIN FORCES AT FIRST ACCESSORIES SWISH

 

Futerra Sustainability Communications and the Shoreditch Women’s Institute hosted the first accessories swishing party on Friday, 22 May at The George pub near Shoreditch in aid of Cancer Research UK.  Swishing, which generally involves women getting together and swapping clothes, expanded for the first time to include accessories!

 

Guests (swishers) were encouraged to bring at least three accessories to swish (belts, jewellery, sunglasses, bracelets, necklaces, scarves, hats, shoes, handbags, etc.) or clothing if they didn’t have any accessories they wanted to part with!

 

Items swished on the night included Vivienne Westwood jewellery, vintage tea dresses, leather boots and bags (many with the tags still attached) and vintage costume jewellry.

 

Swishers experienced a plethora of activities from a fashion sins confessional booth, entertainment by an indie band (do we know the name or can we find out as they might be well known!), and of course, swishing!  All of the unswished clothing and accessories at the end of the event went to Cancer Research, who took away numerous bags of goodies, which will be sold in Cancer Research UK shops.

 

Lucy Shea, the founder of swishing and director at Futerra Sustainability Communications,

said, “With the recession starting to bite, swishing is a great example of the ‘new austerity’: save money, save the planet, have a party. We are thrilled with the success of the event and are in the process of planning more fabulous swishing parties for the coming year, so be sure to visit our website ( www.swishing.org) to find out about our upcoming events”.

 

 

What is the definition of swishing?

 

Dictionary Definition: To rustle, as silk

 

Our definition: To rustle clothes from friends

 

The Art of Swishing involves getting your friends together to swap gorgeous clothes and party at the same time. Every lady must bring at least one good quality, clean item of clothing, or an accessory, that she’d feel proud to hand on.

 

 

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3 Responses so far »

  1. 1

    [...] More here: Swishing [...]

  2. 2

    Mirage said,

    All of the clothing and accessories at the end of the event went to Cancer Research, who took away numerous bags of goodies, which will be sold in Cancer Research UK shops.

  3. 3

    Hi this is a truly nice concept. It makes us value our products more and also think about other people who might benefit from them. It also takes care of the waste problem and would eventually reduce a pile up in our land fills. A twist to this practice would be to give away these clothing and accessories to less privileged people.

    Thanks for sharing!
    Joost Hoogstrate


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