June 25, 2008
· Filed under Fairtrade, ethical fashion, socially responsible investing · Tagged ethical fashion, Primark, Panorama, unethical fashion, Fairtrade fashion, cheap high street fashion
This week in the UK the television show Panorama rightly expose Primark as using child labour to make their cheap clothing. Clearly this should not be a surprise considering how cheap the clothes are? Why it should have taken the UK media three years to unveil this in depth is a surprise. In 2005 Ethical Consumer magazine voted Primark the most unethical fashion store. The fact that Panorama has only just made a programme about this shows that, finally, ethical fashion is on the radar of the public.
The big question is will this actually stop people from buying clothes from Primark? At the moment money is tight due to the credit crunch so will people put their morals on hold until they can afford to shop elsewhere?
Stores such as Gap, TopShop and Marks and Spencer have all been highlighting their ethical fashion credentials recently. Could this programme shaming Primark finally signal a shift in the consciences of the public? It would be great for the planet and foreign workers if it is.
There are a wide range of ethical fashion designers popping up. We’ll be looking at ethical fashion in more detail. For now check out Quail, a UK based ethical fashion company, to prove that ethical fashion is fashionable!
The website is www.quailbymail.co.uk
June 23, 2008
· Filed under Carbon Dioxide emissions, Companies going green, carbon footprint, reduce carbon footprint · Tagged climate change, carbon footprint, carbon emissions, BT, BT climate change, phone, broadband, environmentally friendly broadband
BT (British Telecom) is the largest provider of internet and phone lines in the UK. In 1990 the company made a pledge to optimise environmental management.
Since 1966 BT has reduced its carbon footprint by 58% which is pretty amazing. Their new target is to achieve an 80% reduction in CO2 production by 2020. Even better they are to propose a new model to encourage global businesses to follow suit. Good on BT.
Now I have to admit that I have found customer service at BT slightly wanting but knowing how committed they are to the environment makes it worthwhile.
Other green initiatives the company have are cutting down on paper bills. If you elect to have your bill online you save £1.25 a month and The Woodland Trust will plant a sapling in a British woodland creation site on your behalf.
BT are also looking to their suppliers to reduce carbon emissions. They are encouraging suppliers to promote sustainability and reduce impact on the environment.
BT has 18 million customers in 170 countries and therefore they are in a position to make a real difference to the environment. The company has produced a range of energy efficient phones and by July 2008 more than 90% of their phone range will be energy efficient. Cost to the customer? Zero.
For businesses BT has produced a guide to help companies see how they can go green by reducing energy consumption and carbon footprints.
Well done BT- keep up the good work.
If you want to change your phone or broadband or indeed both follow this link BT Total Broadband - click here to order now

June 16, 2008
· Filed under Fairtrade, carbon footprint, ethical fashion, sustainable living · Tagged ethical fashion, Fairtrade cotton, organic clothing, British fashion, ethical British fashion, non-GM fashion, ethical and green fashion designers, UK ethical fashion
The Ethical Fashion movement is really taking off and rightly so. Here in the UK a company called Quail caught my eye.
Making Clothes in Devon the ethical and green way
Quail By Mail is a clothing label located in Devon which specialises in organic and Fairtrade cotton clothing which has been designed and made in England. Quail believes in British ingenuity and only commissions British fashion graduates.

Design elements such as functioning pockets, pleats, generous cuts etc are Quail’s speciality and all clothing lines are produced as limited editions. Interested in producing vintage-inspired practical clothing with genuine ethical integrity, Shauna Chapman, founder of Quail said:
“Our aim is to add maximum design value to the organic and Fairtrade cotton fabric. Recently we discovered that larger sizes were needed to include a wider audience so we will begin to introduce sizes up to 20 before the end of Summer 2008.”
To combat Greenwash, Quail uses the phrase “Product Provenance“ to show customers exactly how their fashion purchase started from the non-GM seed grown organically in India to the recyclable paper and raffia bow packaging used to parcel up orders”. The entire lifestyle of the Quail founders at the live/work studio in Brixham, South Devon is devoted to energy- saving, buying local, organic produce, fairtrade, traditional, reuse, reduce and recycle. Having produced clothing with provenance, which is also ethical, green and British it is Quail’s aim to grow the business sustainably and create artisan, exciting ‘proper’ fashion!
In the past fashion journalists have commented that ethical fashion just isn’t cool. You can see from the pictures that just because it’s ethical clothing it doesn’t mean it’s not fashionable. I’d certainly wear these clothes as would a number of people who I’ve pointed in Quail’s direction. They have a really lovely box pleat shirt but I couldn’t get a picture on here.
Check out the website at www.quailbymail.co.uk
June 3, 2008
· Filed under ethical fashion · Tagged ethical fashion, sex and the city, carrie bradshaw

This week’s number one film is Sex and the City Movie. I’ve yet to see it (due to tickets being sold out) but was a massive fan of the series. What’s Sex and the City got to do with ethical fashion I hear you ask? Well because of the release of the film there have been a lot of interesting blogs popping up in celebration of the movie. Most of them feature celebrity gossip and comments about the film but some are focussing on the fashion. For those of you not familiar with the series fashion is a HUGE part of it.
After much debate we have decided that Carrie would win the prize, out of the four girls, for being the most ethically minded shopper. Why? The reasons are as follows:
- For Carrie it’s not all about the labels, more about what looks good (in her opinion)
- She matches expensive shoes with dresses she buys from the flea market
- She ‘recycles’ pieces and puts them together with other bits
- She doesn’t throw out her shoes
Whilst we can’t be sure if the character Carrie is really concerned with environmental issues we like to think that she pays attention to ethical issues in the fashion world. Disagree? Let us know.
While we are on the subject of Sex and the City, one blog had a fabulous idea for a SATC party that involves swapping clothes. This is a great idea for a party on it’s own merit. Apparently everyone brings along an item/items of clothing, you pitch your item and then someone takes it away. Fab idea- especially if you have trendy friends. It’s also good for the environment as instead of the clothes being thrown out they are recycled. You can check out all the details by visiting the site at
www.celebrations.com
June 2, 2008
· Filed under CO2 emissions, carbon footprint, carbon neutral, ethical fashion, organic products, reduce carbon footprint · Tagged organic products, carbon footprint, ethical fashion, responsible travel, credit crunch, ethical and green consumers, carbon neutrals
The credit crunch is hitting everyone at the moment. You can’t escape the fact that food, fuel and bills are more expensive causing most people to tighten their belts. Traditionally ethical and green products have been more expensive than there counterparts.
Take for example food. The organic section is always more expensive than the imported fruit and veg. The same goes for meat. So with everyone cutting back will sales of organic food be hit? Here in the UK we have heard suppilers complaining that profits have been down over the last few months. Does this mean that ultimately consumers are fairweather eco-warriors? The evidence seems to point that way.
The same is true for ethical fashion. There is a comment on this blog to show that the ethical fashion industry is being hit by the credit crunch. Check out the post here. It appears that people are flocking to places like Primark where you can pick up T-shirts for £3.
However, could there be a positive side? In the short term some sectors may take a hit but then this is the same whether you are an ethical and green company or more mainstream. We could see second hand clothing stores take off. People may mend their clothes rather than bin them or swap them with friends. In terms of food will people start to grow their own veg rather than buy from superstores?
In the world of travel will more people take to public transport as it will be so much cheaper than filling the car with petrol. People are also more likely to take a holiday in their native country as exchange rates are less attractive and flights are more expensive.
Only time will tell what the outcome will be. Hopefully the credit crunch will lead people to think more about their carbon footprint and how to become carbon neutral, if only in an effort to save the pennies!