As you may be able to tell from our rather unsubtle logo this post is about Apple!! Having already bought an ipod I decided to check out Apple computers when my ex-laptop took an unexpected turn for the worst and died on me. Not being able to live without a laptop I decided to investigate what was out there. Whilst trying not to be swayed by which computer looked the most stylish I started investigating various companies environmental policy and commitment to reducing their CO2 emissions. We will post some details on other companies we investigated but for now we’ll start with Apple.
As the name suggests Apple is 100% dedicated to going greener. The website states that ‘environmental considerations are an integral part of Apple’s business practices.’ There are four areas that Apple are focussing on. These include:
- Product and packaging design
- Responsible manufacturing
- Energy efficiency
- Recycling
First up lets take a look at some of the examples within product and packaging design. The company now no longer uses Cathode Ray Tubes to be more environmentally friendly. 
Flat panel designs also use up to 80% less energy in sleep mode and weigh far less as well.
Secondly there is responsible manufacturing. What impressed me here was that if you buy a new computer from Apple they will take away and recycle your old computer whatever brand it was ! They are also eliminating environmentally harmful substances from their products. By the end of 2008 the company aims to have completely eliminated the use of PVC.
Under energy efficiency all Apple computers and displays now have an ENERGY STAR rating. There is also an energy saver feature in Mac OX that allows a user to manage energy consumption.
That leads us to recycling…..As explained Apple has a take-back facility on equipment to reduce the waste that ends up in landfills. This approach is worldwide. For more info check out the website http://www.apple.com/environment/
