November 5, 2007
· Filed under Companies going green · Tagged apple, apple iphone, green mobiles, greenpeace, iphone, mobile phones

November 6th sees the release of the long awaited iPhone in the UK. A few days ago we wrote about how Apple was trying to go greener and the steps it was taking to achieve it’s goal. However Greenpeace have written about some tests they performed on the iPhone to check out it’s green credentials. Unfortunately it was uncomfortable reading, especially as we had been filled with joy after reading about a ‘greener Apple.’
So here we go with a brief summation of what Greenpeace found. Firstly they found evidence of hazardous chemicals within the iPhone. In half the parts tested there were levels of brominated compounds and a mixture of toxic phthalates were found to make up 1.5% of the the PVC coating of the headphones cable.
Perhaps the most harmful aspect of this is that Apple’s competitors such as Nokia, Sony Erikkson and Motorola all have PVC free phones on the market. Apple has missed a huge opportunity to show that they are committed to preserving the environment. The iPhone has been the most talked about gadget of the year and yet it falls short in the environmental stakes. The big question is will this put consumers off buying the iPhone. We suspect not. After all it looks great and has amazing features. This is probably why Apple haven’t pushed the green factor. However it would have been great if they did as it would have sent out a loud, green message which is that going green can be sleek and sexy and need not get in the way of making a truely great product. Check out the full article at GreenPeace.
November 1, 2007
· Filed under Companies going green · Tagged apple, energy efficiency, greener apple, recycling, reducing CO2 emissions, responsible manufacturing

As you may be able to tell from our rather unsubtle logo this post is about Apple!! Having already bought an ipod I decided to check out Apple computers when my ex-laptop took an unexpected turn for the worst and died on me. Not being able to live without a laptop I decided to investigate what was out there. Whilst trying not to be swayed by which computer looked the most stylish I started investigating various companies environmental policy and commitment to reducing their CO2 emissions. We will post some details on other companies we investigated but for now we’ll start with Apple.
As the name suggests Apple is 100% dedicated to going greener. The website states that ‘environmental considerations are an integral part of Apple’s business practices.’ There are four areas that Apple are focussing on. These include:
- Product and packaging design
- Responsible manufacturing
- Energy efficiency
- Recycling
First up lets take a look at some of the examples within product and packaging design. The company now no longer uses Cathode Ray Tubes to be more environmentally friendly.
Flat panel designs also use up to 80% less energy in sleep mode and weigh far less as well.
Secondly there is responsible manufacturing. What impressed me here was that if you buy a new computer from Apple they will take away and recycle your old computer whatever brand it was ! They are also eliminating environmentally harmful substances from their products. By the end of 2008 the company aims to have completely eliminated the use of PVC.
Under energy efficiency all Apple computers and displays now have an ENERGY STAR rating. There is also an energy saver feature in Mac OX that allows a user to manage energy consumption.
That leads us to recycling…..As explained Apple has a take-back facility on equipment to reduce the waste that ends up in landfills. This approach is worldwide. For more info check out the website http://www.apple.com/environment/
November 1, 2007
· Filed under CO2 emissions, Carbon Dioxide emissions
Last week the media was awash with stories about climate predictions being wrong and we are in a far worse position than previously thought. This is thought to be due to countries such as India and China having exceeded predictions of how their economies and industry were growing. Some climate change models predict that 35% more CO2 has been emitted. Best get reducing our footprints!
The International Panel on Climate Change is the United Nations body dedicated to looking at climate change and the impact of global warming. They have predicted that temperatures may increase by an incredible 6.4C over the next century! Trouble indeed. This does sound incredibly bleak but there are some out there who think that the stats are wrong. Apparently it depends on which model of climate change you use and which variables you take into account. If anyone could explain these to Ethical and Green we would be most grateful!
I read a post on one blog suggesting that climate change is a mere fairytale invented by world powers to extort more money from us and scare us into submission on certain policies……Anyone care to comment……
Us here at Ethical and Green feel that despite the stats we have an obligation to look after our planet and do the best we can to ensure that future generations have something to inherit.