Another company expanding their corporate responsibility is Vodafone. It has teamed up with Global Cool to help reduce Co2 Emissions. As their website explains:
‘To help reduce CO2, we’re asking our customers to recycle their old mobile phones. Our aim is to collect 500,000 phones, which is a lot, but we know there are millions out there just gathering dust.
For every old mobile we collect for recycling we’ll donate up to £10 all the proceeds to the Global Cool campaign. And all the money raised will go towards planet saving projects like Solar Aid and The Million Superheroes Campaign.
If everyone in the UK delayed upgrading their mobile by 12 months, it would save as much CO2 as taking 213,000 cars off the road for a year.
To encourage customers to hang on to their phones for longer, we offer special SIM-only tariffs and free airtime credit. Tempted by these incentives, 20% of existing customers chose not to upgrade their handset when they renewed their contract last year. How Cool is that?’
Even if you’re not with Vodafone it’s amazing to see how not upgrading your mobile can help the environment. We should also point out that if you want to donate your old mobile you can take it into a Vodafone branch and they will do the rest.
Vodafone have also made a concerted effort to reduce their carbon emissions this year managing a 60% decrease. Hats off to them for that. Social investment is also important to the company. As the website says:
‘Much of our support is given through The Vodafone UK Foundation which focuses on charities that help young people aged 16-25. In 2005/06, we gave £7.82 million to charity, over £5.39 million of which was given through the Foundation. ‘
We’ll be bringing you information on how other companies are doing as well.
