Today I came across an article published in the Idependent called ‘Ethical Promotion: The future is green as adland cleans up its act.’ It would appear that advertising agencies have now jumped on the bandwagon….
So what actually is ‘ethical advertising?’ According to the article ‘By thoroughly vetting potential clients, they argue, it’s possible to make sure they only take on companies and causes whose moral, social and/or environmental values they share.‘ So there we have it. At the forefront of this campagin is Ethical Junction who are ‘an online network of businesses that are “positively screened” to ensure they meet strict standards relating to diversity, employment practices and environmental sustainability.’
Ethical Junction have recently announced Ethical Ads that will allow business to advertise for a flat fee on their website. This will mean that big companies such as the Cooperative Bank will pay the same as your local farmer who sells organic veg. This is excellent news for small companies who need to get off the ground. It also allows the consumer to be safe in the knowledge that the companies on the site have already been screened. I might just take a look myself!
The article also looks at a few other companies who are beginning to ‘go green.’ Check out the article for yourself at http://news.independent.co.uk/media/article3013288.ece.
