You may have guessed from the title but our friends at MTV have launched a campaign to get us to ‘Switch.’ They’ll be showing adverts encouraging people all over the world to ‘use what you’ve got.’ The adverts will ask us to switch off lights and unplug out mobile phone chargers as well as leaving the car at home. MTV has an audiance of 1.5 billion viewers which you have to admit is pretty impressive. According to Bill Roedy, vice chairman of MTV Worldwide ‘If less than 1% of MTV’s potential viewers around the world switched to three energy-efficient light bulbs, it would be equivalent to taking 100,000 cars off the road.’ Wow!
In true MTV style celebrities such as Enrique Inglesias and Shaggy will be asking us to turn the thermostat down by one degree etc…Maybe one of them will one day end up writing a song about it!!
So there we have it. It may seem like a simple campaign but if we all do our bit we could literally help save the world (from global warming at least!) We may have to skip over the fact that MTV was borne in one of the countries who is the biggest polluter….
